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Writing about email, small business, and the craft.

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12 Best Mailchimp Alternatives UK Small Businesses Should Try in 2025

Mailchimp has long been the go-to platform for many small businesses starting their email marketing journey. Its user-friendly interface and recognisable brand made it an obvious choice. However, as y...

December 9, 2025

12 Best Mailchimp Alternatives UK Small Businesses Should Try in 2025
A Guide to Mail Merge Using Gmail for Personalized Outreach

A Guide to Mail Merge Using Gmail for Personalized Outreach

Sending the same bland, generic email to everyone on your list is a one-way ticket to the spam folder. We've all been there, hitting 'delete' without a second thought. But what if you could send out h...

December 8, 2025

7 Best Tools for Your Holiday Email Signature Christmas 2025

7 Best Tools for Your Holiday Email Signature Christmas 2025

The festive period offers a unique opportunity to connect with clients, customers, and colleagues on a more personal level. While many businesses focus on large-scale marketing campaigns, a simple, we...

December 7, 2025

emails bouncing back: Quick fixes to improve deliverability

emails bouncing back: Quick fixes to improve deliverability

When you send an email and it comes straight back, it’s not just frustrating—it’s a red flag. The recipient's server has essentially refused your delivery, and this happens for one of two reasons. It'...

December 6, 2025

Your Guide to Stopping Email Sign Ups Spam

Your Guide to Stopping Email Sign Ups Spam

Dealing with a flood of spammy email sign-ups is a frustrating, two-headed monster. First, you have to stop the bots from cramming your list with fake addresses. Second, you’ve got to make sure your a...

December 5, 2025

Email Size Limit A Practical Guide for UK Businesses

Email Size Limit A Practical Guide for UK Businesses

You've probably heard that the standard email size limit is about 25 megabytes (MB). It's a number that gets thrown around a lot, but honestly, it’s dangerously misleading. The real maximum size is di...

December 4, 2025

8 Practical Communications Plan Example Templates for 2025

8 Practical Communications Plan Example Templates for 2025

Communicating with your customers, team, and stakeholders can feel like spinning plates. A clear plan is the difference between consistent messaging that builds trust and chaotic efforts that fall fla...

December 3, 2025

UK Guide to Effective E Mail Blasts

UK Guide to Effective E Mail Blasts

An e mail blast, sometimes called an e-shot, is a single email campaign sent to a large group of people all at once. While the name might sound a bit aggressive, they’re still a powerful tool for broa...

December 2, 2025

Master the schedule e mail: Campaigns That Convert

Master the schedule e mail: Campaigns That Convert

Scheduling an email is about shifting from a reactive mindset to a proactive one. It’s about making sure your message doesn't just get sent, but gets seen. This is the real difference between firing o...

December 1, 2025

How to Finish an Email Like a Pro

How to Finish an Email Like a Pro

Knowing how to finish an email is about much more than just being polite. It's your last chance to make a lasting impression, clarify what needs to happen next, and make sure your message actually get...

November 30, 2025