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Your Guide to Advertising in Newsletters
Running ads in newsletters can be a game-changer for UK small businesses, but it's a two-sided coin. You can either sell ad space in your own publication to generate revenue, or you can buy ads in oth...
November 27, 2025
Mastering Images in Email for Max Engagement
When your customer’s inbox is bursting at the seams, what makes them stop scrolling and actually read your email? More often than not, it’s a brilliant image that catches their eye. Using images in em...
November 26, 2025
Your Guide to Perfect Email Banner Size
When it comes to email banners, the magic number for width is 600px. Sticking to this dimension ensures your hero image looks sharp and professional across the vast majority of desktop email clients. ...
November 25, 2025
Mastering the Perfect Layout of Email
Your email's layout is the first thing your reader sees. Before they even read a single word, the visual structure of your message makes an instant impression. Think of it as a silent handshake—it can...
November 24, 2025
email subject line best practices: quick guide for 2025
For a UK small business, every email is an opportunity. It's a direct line to your customer, a chance to build relationships, and a powerful driver of sales. But none of that matters if your email is ...
November 23, 2025
10 Email Design Best Practices for UK Businesses (2025)
Email marketing remains a powerhouse for UK small businesses, boasting an incredible average return of around £40 for every £1 spent. That impressive return, however, hinges entirely on how your email...
November 22, 2025
email marketing return on investment: Skyrocket your ROI
When you boil it down, email marketing return on investment is simply the profit you make from your campaigns versus what you spent to run them. For businesses here in the UK, that often looks pretty ...
November 21, 2025
Sign Up to Mailing Lists Without Risk
If you're smart about it, signing up for mailing lists can completely change your inbox for the better. Forget the endless clutter. Instead, think of it as a direct line to exclusive discounts, early ...
November 20, 2025
How to Build Email List to Grow Your UK Business
Before you even think about creating a sign-up form, take a step back. The secret to a powerful email list isn't just about collecting as many addresses as possible; it’s about attracting the right pe...
November 19, 2025
Best Time to Send Marketing Emails: Peak Open Rates
You've probably heard that the best time to send marketing emails is somewhere mid-week, between 9 AM and 11 AM. And while that’s not bad advice, it’s only the starting point. The idea of a single "pe...
November 18, 2025